Toronto news. Local ambition.

THE TORONTO EDITION / OCTOBER 28, 2026
Hello Marshy co-founders Behroz Saadat and Maha Ali working side by side on their laptops

Hello Marshy: building better pet care, one booking at a time

Maha Ali and Behroz Saadat set out to make pet care more affordable. They’re building a Canadian marketplace shaped by feedback from pet parents and sitters across Toronto and the GTA, with a focus on fair fees and transparent pricing.

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THE TORONTO BRIEF / OCTOBER 28, 2026

Curated and checked October 28, 2026. A selection of recent reporting and official updates, with original dates retained. External stories open at their publishers. Events and availability can change.

Around the city

From the waterfront to North York: public space, culture and community life.

EEvents we host.

Conversations that bring Toronto founders, builders and creative people into the same room.

Motivation Toronto · On the ground

Building HRTech in the age of AI

Motivation Toronto founder Abrham Bisrat moderated a Toronto panel with Angella Fajardo on building a startup in the age of AI. Hosted by Ella Events, the conversation featured Litespace co-founders Jack Lau and Zeeshan Shahid sharing practical lessons on HRTech, entrepreneurship and building through a fast-moving technology cycle.

The room brought together professionals, artists and entrepreneurs for an evening of thoughtful conversation and new connections. Stay tuned for the next Motivation Toronto event.

Toronto · September 2026HRTech / AI / Entrepreneurship / Community

YOUR WEEK IN TORONTO / OCT 26–NOV 1

What’s happening this week

Family time, date plans, a catch-up with friends or a little time to yourself. Pick your kind of outing.

8 events · Choose a plan that suits you.

Framed gallery artworks for Art Toronto
DateHangoutSolo hangout

Art Toronto

DateOct 29 – Nov 1 · Check opening hours

LocationMetro Toronto Convention Centre, North Building · Downtown

A gallery fair with national and international exhibitors in downtown Toronto.

Details & tickets ↗
Halloween stage with costumes and spotlights
DateHangoutSolo hangout

Halloween on Church

DateOct 30 – Oct 31 · Fri 8 p.m.–midnight · Sat 5 p.m.–midnight

LocationChurch & Maitland streets · Church–Wellesley Village

Costumes, drag performances and a two-night Halloween stage show in the Village. Beer garden: 19+.

Details & tickets ↗
Neighbourhood shops with Halloween pumpkins and trick-or-treat bags
FamilyDateHangoutSolo hangout

HalloQueen in West Queen West

DateOct 31 · From noon · contest noon–4 p.m.

LocationQueen Street West, Bathurst to Gladstone · West Queen West

A neighbourhood Halloween wander with trick-or-treat stops, window displays and costumes.

Details & tickets ↗

Tags are our suggestions for your outing. Check the organizer for age restrictions, access and availability.

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Elevate becomes Nrth

Festival archive · September 22–24, 2026. What changed, what is driving the conversation, and what remains in progress.

Lead story · Rebrand

Elevate is now Nrth—and wants to operate beyond three festival days

Organizers unveiled the new name at the opening of the Toronto conference. The Canadian Press reports that the nonprofit and annual festival will both use Nrth, with plans for more frequent events beginning in 2027. This is a change in brand and programming mandate, not a sale or change of ownership.

Festival theme

Sovereignty moves across the agenda

On-site coverage identifies Canadian control of technology, infrastructure, capital, defence and payments as a defining festival theme. Nrth CEO Lisa Zarzeczny says sovereignty now runs across every content track alongside AI.

On stage

AI, consumer technology and Canadian scale share the bill

The announced speaker mix includes leaders from Cohere, Reddit, Coinbase, OpenTable, Bumble, Xanadu and Clio, alongside former Raptor Kyle Lowry and investor Arlene Dickinson. Speaker appearances and schedule changes remain subject to the organizer’s live program.

Startup stage

Brampton founders take the Rocket Pitches stage

Six Brampton technology companies are scheduled to pitch on the final afternoon, including travel-planning startup Cotriply. This is a founder showcase; no winner or investment result was public at our cutoff.

Founder competition

Elevator Pitch reaches its decision day

Tangerine’s competition accepted pitches from eligible Ontario businesses at the festival on September 22 and 23. Its rules schedule the winner announcement for September 24 at Meridian Hall; we will not name a winner until a result is publicly confirmed.

Coverage note: the festival’s official site now uses the Nrth name. Older event pages and third-party listings may still say Elevate. We use “Elevate / Nrth” where that helps readers follow the transition.

ROOTED IN THE 6IX

A city full of people worth knowing.

Toronto is built in small shops, shared studios, busy workplaces and conversations that turn into something bigger.

Motivation Toronto follows the people behind those stories: local founders, creative communities and the ideas moving the city forward.

Tell us who we should meet next ↗

The shows

Three formats. One goal: get past the pitch and into how it actually happened.

01

Founders Table

Long-form dinner conversations with the people building Toronto's next generation of companies.

02

Corner Booth

Quick, unscripted interviews shot in the neighbourhood coffee shops where the real talk happens.

03

The Wave

Our weekly newsletter and podcast — one story, one lesson, one person worth knowing about.

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Nominate by email

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Photography & illustrations

News photographs show Toronto-area places and are illustrative, rather than photographs of the companies or events in the linked reports. Images are resized and displayed with a crop. Photo derivatives retain their original Creative Commons licenses.

News illustrations: Motivation Toronto. Founder and workshop photographs are credited within each feature.